Health System Transformation · Clinical Leadership · Digital Health

Where clinical expertise meets strategic leadership

Senior advisory services for health systems, technology companies, and investors navigating complex transformation.

Lia — the Irish word for physician. A nod to heritage, a reflection of purpose.

What I do

Capabilities

I work with health systems, technology companies, and investors who need clinical credibility and operational rigour — not just strategic advice.

Health system transformation

Ownership transitions, governance reform, and operational change management across public and private settings.

Clinical IT and digital health

EMR strategy, implementation leadership, and clinical informatics — bridging the gap between technology and clinical reality.

Health service design

New facility commissioning and service design, from concept through to operational readiness.

Clinical governance

Medical leadership advisory, accreditation readiness, and governance frameworks for complex health organisations.

Investment advisory

Clinical and operational due diligence for private equity and investors acquiring or developing health assets.

Technology advisory

Clinical validation and go-to-market support for health technology companies entering the Australian market.

Experience

Track record

Chief Medical Officer

Private Emergency Hospitals Australasia (PEHA)

CMO of Australia's leading private emergency medicine group, formed through the merger of Ulaid Health and PEHA.

Founder

Ulaid Health · Hollywood Emergency Department, Perth

Founded and operationalised Hollywood Emergency Department — from concept through to full clinical operation. Subsequently merged with PEHA.

Medical Lead and Medical IT Lead

Peel Health Campus Transition

Led both the clinical and digital workstreams for the transition of Peel Health Campus from private to public operation — one of WA's most complex recent health system changes.

Medical Director

Public and private hospital settings

Executive clinical leadership across both sectors, spanning governance, operations, and workforce.

Emergency Physician

Various hospitals, Western Australia

Ongoing clinical practice in emergency medicine alongside executive and advisory roles. Clinical experience spans public and private emergency medicine across secondary and tertiary emergency departments.

About

Dr Ryan Craig

FACEM · GAICD

FACEM — Australasian College for Emergency Medicine

GAICD — Australian Institute of Company Directors

Master of Health Leadership & Management

Chief Medical Officer, PEHA

Perth, Western Australia

I am a senior emergency physician and health executive with a career spanning clinical practice, hospital leadership, digital transformation, and founding a health business.

My work sits at the intersection of clinical credibility and commercial reality — I have led organisations and projects from the inside, not advised from a distance. That distinction matters when the stakes are high.

I take on a small number of project-based and retainer engagements each year, working with clients where I can make a genuine difference.

Work together

Available for select advisory engagements

Project-based and retainer engagements. Based in Perth, available nationally.

Get in touch